April 9, 2013
Archive for "Ogilvy"
January 21, 2013
Interview: Frédéric Levron: TV industry is key to brands’ future
We spoke to the head of digital and brand content at world-leading ad agency Ogilvy & Mather
Tags: brands, content, Ogilvy, TV, Video
October 25, 2012
Abigail Marks: How retailer Target made branded entertainment with built-in ROI
What about films where you can buy actors' clothes as you watch? OgilvyEntertainment's Marks tells how Target did it
Tags: film, Ogilvy, product placement, retail, Target
June 14, 2012
Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You
For Ogilvy Entertainment's associate director, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars...
Tags: brands, Ogilvy, Star Wars, transmedia
April 3, 2012
Liveblog: Measuring the value of Branded Entertainment
Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences
Tags: BEAM, branded entertainment, MIPTV, Ogilvy, Video
April 2, 2012
Heineken receives Brand of the Year Award at MIPTV
This evening's Branded Entertainment Party saw the beverage brand rewarded for its pioneering branded content engagement
Tags: Brand of the Year, branded entertainment, Heineken, MIPTV, Ogilvy
April 6, 2011
Liveblog: Ogilvy Branded Entertainment Lab: The Art of the Deal
The summit of MIPTV's brands focus was a panel featuring Skechers, @Radical Media, Electus & MEC
Tags: brands, deal, Ogilvy, Video
April 5, 2011
Liveblog: Ogilvy Branded Entertainment Keynote & Brand of Year Award
Ogilvy & Mather Worldwide CEO Miles Young addressed brands & content before honouring American Express
Tags: Brand of the Year, brands, content, Ogilvy, Video
April 3, 2011
Liveblog: MIPFormats: Branded entertainment, cross-platform & social TV
How can new players work with formats? Ogilvy Entertainment, Sony Pictures Television, Monterosa & Zig Zag answer
Tags: apps, brands, MIPFormats, Monterosa, Ogilvy, Sony Pictures, Video
October 5, 2010
