April 4, 2012
Archive for "MIPTV"
April 3, 2012
Liveblog: Measuring the value of Branded Entertainment
Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences
Tags: BEAM, branded entertainment, MIPTV, Ogilvy, Video
Liveblog: Branded Content in the Marketing Mix
Nestlé, Ogilvy, MEC Entertainment and the Independent Film Channel talk brand-content integration
Tags: branded entertainment, MIPTV, TV, Video
Travel update: Airport strike causing cancellations & delays
An air traffic controllers' strike is currently affecting Nice airport. Check your flight details & options here
Tags: flights, MIPTV, strike
April 2, 2012
Heineken receives Brand of the Year Award at MIPTV
This evening's Branded Entertainment Party saw the beverage brand rewarded for its pioneering branded content engagement
Tags: Brand of the Year, branded entertainment, Heineken, MIPTV, Ogilvy
Liveblog: Keynote: Jonathan Mildenhall, The Coca-Cola Company
Ad strategy & content VP talks of Coca-Cola's liquid content strategy
Tags: brands, Coca-Cola, keynote, MIPTV, Video
MIPTV daily News 2 now online!
Opening Night Party pics, keynote reports (Rovio, Discovery & more) and the latest showfloor deals: all in the news!
Tags: daily News, issue 2, MIPTV
April 1, 2012
Photos & Video: MIPTV 2012 Red Carpet!
Stars come out to play at the Opening Cocktail & International Digital Emmy Awards
Tags: MIPTV, Opening Night, photos, red carpet, Video
Liveblog: The Titanic Centenary Gala Screening Q&A
Writer Julian Fellowes, cast and producers discussed the epic series after its MIPTV screening
Tags: Gala Screening, MIPTV, Q&A, Titanic
