MIPBlog

Learn. Share. Inspire.

Archive for "Contagious"

Weetabix ad - Contagious Insight

Leave a comment

Contagious Insight: Take the biscuit – Weetabix’ Pay-by-Picture campaign

Brand experts Contagious explain how you can snap up a sample of breakfast biscuits without leaving your sofa!

Tags: , , ,

The Fox Problem

Leave a comment

Contagious Insight: “The Fox Problem”, the 1st ever Google+ live TV show

Brand experts Contagious present a new show broadcasting live via Google+ Hangouts, interacting with fans on social media

Tags: , , , ,

© ESPN

Leave a comment

Contagious Insight: ESPN and Ford embed sporting replays into social media updates

Brand experts Contagious' new case study looks at how sports channel ESPN and Ford use Twitter to generate wider reach and awareness

Tags: , , ,

American Express interactive TV channel

Leave a comment

Contagious Insight: Amex’s interactive TV channel lets viewers shop and watch

Brand experts Contagious' first MIPBlog case study looks at how American Express turned viewers into cardholders via its own TV destination

Tags: , , ,

Ed White Contagious

Leave a comment

Interview with Ed White, Contagious: What is Augmented Content?

MIPCube 2012 speaker White, of brand experts Contagious, explains the notion of content built on top of that already on the TV

Tags: , , ,

ed

Leave a comment

Liveblog: Contagious talks augmented content and layering utility

Ed White on how storytellers can make the most of the new generation of powerful smartphones

Tags: , , , ,

Ed White

Leave a comment

Interview with Contagious’ Ed White: Where consumers, brands & tech meet – MIPCube Preview

MIPCube speaker Ed White, of brand innovation magazine Contagious, shares some of the top trends in brand-augmented TV content, ahead of his Cannes presentation

Tags: , , ,