1 comment

April 9, 2013

Liveblog: Best of Brands & Content Screenings

Ogilvy presents four examples of how to make valuable branded entertainment

Tags: branded entertainment, Ogilvy, screenings

5 comments

April 30, 2012

MIPTV Wrap: Getting hands-on with Branded Entertainment

Branded Entertainment got real at MIPTV 2012, with not only best practice case studies but also the launch of a new way to measure its value...

Tags: branded entertainment, MIPTV, wrap

2 comments

April 3, 2012

Liveblog: Measuring the value of Branded Entertainment

Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences

Tags: BEAM, branded entertainment, MIPTV, Ogilvy, Video

2 comments

Liveblog: Branded Content in the Marketing Mix

Nestlé, Ogilvy, MEC Entertainment and the Independent Film Channel talk brand-content integration

Tags: branded entertainment, MIPTV, TV, Video

1 comment

Liveblog: How branded show Beauty Academy made it in China

Alexis de Gemini explains how his branded entertainment show for retailer Sephora found an audience on both TV and the Web

Tags: branded entertainment, China, Sephora

2 comments

Liveblog: Branded Entertainment: Audience Engagement with Brands

Digitas, AKQA and Holler provide case studies on extending brand reach to the second screen

Tags: AKQA, branded entertainment, engagement, Video

1 comment

April 2, 2012

Heineken receives Brand of the Year Award at MIPTV

This evening's Branded Entertainment Party saw the beverage brand rewarded for its pioneering branded content engagement

Tags: Brand of the Year, branded entertainment, Heineken, MIPTV, Ogilvy