Archive for "audiences"

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March 22, 2013

Daniel Ravner: Can’t social TV be more than just marketing?

"The digital revolution hasn't changed TV. It has mainly enhanced its marketing," argues Armoza Formats' head of digital

Tags: audiences, digital, marketing, social TV

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September 20, 2012

Omri Marcus: Audiences are no longer just viewers; they’re Witnesses

For Red Arrow format developer Marcus, TV audiences must now be truly engaged with shows; or shows will lose viewers

Tags: audiences, TV, witness

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September 29, 2011

Audience Engagement beyond TV – exclusive Eurodata TV white paper

New platforms like social media are driving TV audiences, not eroding them, says this report from Eurodata TV Worldwide

Tags: audiences, Eurodata TV, interactivity, library, social media

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September 27, 2011

Philip O’Ferrall: Generating audiences via social networks

Viacom International Media Networks' digital SVP & MIPCOM speaker on how social media helped Geordie Shore become MTV UK's most successful show ever

Tags: audiences, networks, show, social media

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