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Branded Entertainment
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2 comments
April 3, 2012
Liveblog: Measuring the value of Branded Entertainment
Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences
Tags:
BEAM
,
branded entertainment
,
MIPTV
,
Ogilvy
,
Video
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Liveblog: Digital deal making trends in the TV industry
Gracenote, Yahoo and Studio Legale Pecoraro-Travostino get legal on the challenges of digital business
Tags:
deals
,
Gracenote
,
rights
,
Yahoo
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Liveblog: Making money from VOD on Tap
Filmflex Movies, Base79 and Rightster discuss monetisation strategies for catch-up TV and beyond
Tags:
Base79
,
Filmflex Movies
,
Rightster
,
Video
,
VOD
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MIPTV daily News 3 now online!
Heineken's Brand of the Year Award, deals for Elle Macpherson's Fashion Star, conference reports & more: all in the news!
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Liveblog: “Pina” producer Erwin Schmidt’s MIPTV keynote
As part of today's focus on 3D, the producer of Wim Wenders' much-praised three-dimensional film shared his passion
Tags:
3D
,
Erwin Schmidt
,
keynote
,
Pina
,
Video
1 comment
Liveblog: Branded Content in the Marketing Mix
Nestlé, Ogilvy, MEC Entertainment and the Independent Film Channel talk brand-content integration
Tags:
branded entertainment
,
MIPTV
,
TV
,
Video
1 comment
Liveblog: How branded show Beauty Academy made it in China
Alexis de Gemini explains how his branded entertainment show for retailer Sephora found an audience on both TV and the Web
Tags:
branded entertainment
,
China
,
Sephora
1 comment
Liveblog: Branded Entertainment: Audience Engagement with Brands
Digitas, AKQA and Holler provide case studies on extending brand reach to the second screen
Tags:
AKQA
,
branded entertainment
,
engagement
,
Video
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Travel update: Airport strike causing cancellations & delays
An air traffic controllers' strike is currently affecting Nice airport. Check your flight details & options here
Tags:
flights
,
MIPTV
,
strike
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Liveblog: The WIT unveils top TV shows in social media
Virginia Mouseler on why The Voice, Berlin Day & Night, The River and other shows are buzzing online
Tags:
Berlin Day & Night
,
social TV
,
The WIT
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