April 4, 2012
Blog Archives
MIPTV daily News 4 now online!
The market's hottest deals, plus coverage of yesterday's 3D and branded entertainment sessions, all in our final edition
Tags: daily News, MIPTV
April 3, 2012
Liveblog: Measuring the value of Branded Entertainment
Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences
Tags: BEAM, branded entertainment, MIPTV, Ogilvy, Video
Liveblog: Digital deal making trends in the TV industry
Gracenote, Yahoo and Studio Legale Pecoraro-Travostino get legal on the challenges of digital business
Tags: deals, Gracenote, rights, Yahoo
Liveblog: Making money from VOD on Tap
Filmflex Movies, Base79 and Rightster discuss monetisation strategies for catch-up TV and beyond
Tags: Base79, Filmflex Movies, Rightster, Video, VOD
MIPTV daily News 3 now online!
Heineken's Brand of the Year Award, deals for Elle Macpherson's Fashion Star, conference reports & more: all in the news!
Liveblog: “Pina” producer Erwin Schmidt’s MIPTV keynote
As part of today's focus on 3D, the producer of Wim Wenders' much-praised three-dimensional film shared his passion
Tags: 3D, Erwin Schmidt, keynote, Pina, Video
Liveblog: Branded Content in the Marketing Mix
Nestlé, Ogilvy, MEC Entertainment and the Independent Film Channel talk brand-content integration
Tags: branded entertainment, MIPTV, TV, Video
Liveblog: How branded show Beauty Academy made it in China
Alexis de Gemini explains how his branded entertainment show for retailer Sephora found an audience on both TV and the Web
Tags: branded entertainment, China, Sephora
