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The MIPTV Wrap

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Liveblog: The MIPTV Wrap

Social TV, direct-to-consumer, data, participatory formats and transmedia were key themes at the market's final session today

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MIPTV News 4

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MIPTV daily News 4 now online!

The market's hottest deals, plus coverage of yesterday's 3D and branded entertainment sessions, all in our final edition

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Liveblog: Measuring the value of Branded Entertainment

Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences

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cass

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Liveblog: Digital deal making trends in the TV industry

Gracenote, Yahoo and Studio Legale Pecoraro-Travostino get legal on the challenges of digital business

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vod

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Liveblog: Making money from VOD on Tap

Filmflex Movies, Base79 and Rightster discuss monetisation strategies for catch-up TV and beyond

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MIPTV News 3

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MIPTV daily News 3 now online!

Heineken's Brand of the Year Award, deals for Elle Macpherson's Fashion Star, conference reports & more: all in the news!

Erwin Schmidt

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Liveblog: “Pina” producer Erwin Schmidt’s MIPTV keynote

As part of today's focus on 3D, the producer of Wim Wenders' much-praised three-dimensional film shared his passion

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Liveblog: Branded Content in the Marketing Mix

Nestlé, Ogilvy, MEC Entertainment and the Independent Film Channel talk brand-content integration

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alexis

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Liveblog: How branded show Beauty Academy made it in China

Alexis de Gemini explains how his branded entertainment show for retailer Sephora found an audience on both TV and the Web

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Liveblog: Branded Entertainment: Audience Engagement with Brands

Digitas, AKQA and Holler provide case studies on extending brand reach to the second screen

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