April 2, 2012
Blog Archives
Liveblog: Keynote: Jonathan Mildenhall, The Coca-Cola Company
Ad strategy & content VP talks of Coca-Cola's liquid content strategy
Tags: brands, Coca-Cola, keynote, MIPTV, Video
March 22, 2012
MIPTV honours Heineken’s multi-platform content vision
Watch the work that wins MIPTV's Brand of the Year Award this year, with commentary from the brand's Cyril Charzat
Tags: Brand of the Year, Heineken, MIPTV
February 13, 2012
Interview with Contagious’ Ed White: Where consumers, brands & tech meet – MIPCube Preview
MIPCube speaker Ed White, of brand innovation magazine Contagious, shares some of the top trends in brand-augmented TV content, ahead of his Cannes presentation
Tags: brands, Contagious, interview, MIPCube
September 27, 2011
Philip O’Ferrall: Generating audiences via social networks
Viacom International Media Networks' digital SVP & MIPCOM speaker on how social media helped Geordie Shore become MTV UK's most successful show ever
Tags: audiences, networks, show, social media
September 8, 2011
Interview with Heather Bowler, Eurosport: Brands want more content
We spoke to Eurosport's global communications director about how TV channels can with brands, beyond the traditional 30-second spot.
Tags: advertising, brands, Eurosport, interview, Video
July 21, 2011
Interview: Brands teach TV a 2screen lesson with Heineken Star Player
What if the best-yet 2screen app was made not for a TV company, but for a brand? Digital agency AKQA on the football game with a difference
Tags: 2screen, AKQA, Heineken, interview
April 6, 2011
Liveblog: Ogilvy Branded Entertainment Lab: The Art of the Deal
The summit of MIPTV's brands focus was a panel featuring Skechers, @Radical Media, Electus & MEC
Tags: brands, deal, Ogilvy, Video
Liveblog: Branded Content Case Studies
How Yahoo & Coca-Cola worked with Karl Lagerfeld to create ultra-stylish branded content
Tags: Coke, Lagerfeld, Yahoo
