May 9, 2012
Blog Archives
April 30, 2012
MIPTV Wrap: Getting hands-on with Branded Entertainment
Branded Entertainment got real at MIPTV 2012, with not only best practice case studies but also the launch of a new way to measure its value...
Tags: branded entertainment, MIPTV, wrap
April 3, 2012
Liveblog: Measuring the value of Branded Entertainment
Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences
Tags: BEAM, branded entertainment, MIPTV, Ogilvy, Video
Liveblog: Branded Content in the Marketing Mix
Nestlé, Ogilvy, MEC Entertainment and the Independent Film Channel talk brand-content integration
Tags: branded entertainment, MIPTV, TV, Video
Liveblog: How branded show Beauty Academy made it in China
Alexis de Gemini explains how his branded entertainment show for retailer Sephora found an audience on both TV and the Web
Tags: branded entertainment, China, Sephora
Liveblog: Branded Entertainment: Audience Engagement with Brands
Digitas, AKQA and Holler provide case studies on extending brand reach to the second screen
Tags: AKQA, branded entertainment, engagement, Video
April 2, 2012
Heineken receives Brand of the Year Award at MIPTV
This evening's Branded Entertainment Party saw the beverage brand rewarded for its pioneering branded content engagement
Tags: Brand of the Year, branded entertainment, Heineken, MIPTV, Ogilvy
Liveblog: Keynote: Jonathan Mildenhall, The Coca-Cola Company
Ad strategy & content VP talks of Coca-Cola's liquid content strategy
Tags: brands, Coca-Cola, keynote, MIPTV, Video
March 22, 2012
MIPTV honours Heineken’s multi-platform content vision
Watch the work that wins MIPTV's Brand of the Year Award this year, with commentary from the brand's Cyril Charzat
Tags: Brand of the Year, Heineken, MIPTV
February 13, 2012
