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Branded Entertainment posts

bollore

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Liveblog: Yannick Bolloré of Havas: ‘We have shifted to a wall of infinity’

Advertising boss talks disruption at MIPTV, and why bringing digital agencies together 'was like a Game of Thrones meeting'

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Video is the new black

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Liveblog: Chipotle makes series; what’s your excuse?

"If Chipotle can do a series, anyone can do branded content" says TBWA\Helsinki's Juha-Matti Raunio.

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Coen Doolaard, MediaMonks

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Coen Doolard: Pushing the Digital Potential of TV IPs

What are the most intelligent ways to digitally expand TV properties? Digital production agency MediaMonks' head of mobile explains

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Coen Doolaard, MediaMonks

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Coen Doolaard: It’s about time we honoured Interactive Producers

Digital project managers deserve greater recognition, argues digital production agency MediaMonks' head of mobile

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Shop Cougar Town 1

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Contagious Insight: Cougar Town product placement meets second screen live interaction

TBS is allowing viewers to buy show-featured items in just one click via retailer Target

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Coen Doolaard, MediaMonks

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Coen Doolaard: Adding Layers to the Story: Enhancing TV with Technology

The head of mobile at digital production agency MediaMonks shares his MIPTV innovation highlights

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2014-04-08 16.35.19

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Liveblog: Maurice Levy: “I don’t see startups as a threat; they’re an opportunity”

The head of one of the world's largest advertising groups revealed his thoughts on innovation, entertainment ... and open data

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Castle etched on grain of sand

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Today’s best online video brand activations: Intel/VICE, Durex, Samsung and Energizer

Creativity abounds on Vine, for Earth Hour, and for a children's charity via DailyMotion!

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BCMA

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The Future of Digital Video Content – exclusive BCMA white paper

Find out why branded and digital content will be at heart of every campaign by 2019!

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Cosplayer

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Today’s best online video brand activations: Absolut Vodka, IKEA and SFR

Vodka supports contemporary artists; the furniture chain helps a cosplayer clean up his room; and a mobile operator dives into interactive storytelling...

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