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Abigail Marks

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Abigail Marks: Should branded content makers ask for permission? The Nike example

Film-maker Casey Niestat ignored the brief and spent Nike's ad budget on a round-the-world trip. Is the resulting 5 million views film branded content? Ogilvy's Marks explains

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MIPTV 2012 Branded Entertainment review panel

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MIPTV Wrap: Getting hands-on with Branded Entertainment

Branded Entertainment got real at MIPTV 2012, with not only best practice case studies but also the launch of a new way to measure its value...

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SONY DSC

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Liveblog: Measuring the value of Branded Entertainment

Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences

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SONY DSC

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Liveblog: Branded Content in the Marketing Mix

Nestlé, Ogilvy, MEC Entertainment and the Independent Film Channel talk brand-content integration

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alexis

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Liveblog: How branded show Beauty Academy made it in China

Alexis de Gemini explains how his branded entertainment show for retailer Sephora found an audience on both TV and the Web

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DSC02272

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Liveblog: Branded Entertainment: Audience Engagement with Brands

Digitas, AKQA and Holler provide case studies on extending brand reach to the second screen

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Heineken Brand of the Year Award

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Heineken receives Brand of the Year Award at MIPTV

This evening's Branded Entertainment Party saw the beverage brand rewarded for its pioneering branded content engagement

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DSC02276

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Liveblog: Keynote: Jonathan Mildenhall, The Coca-Cola Company

Ad strategy & content VP talks of Coca-Cola's liquid content strategy

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Heineken Serenade

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MIPTV honours Heineken’s multi-platform content vision

Watch the work that wins MIPTV's Brand of the Year Award this year, with commentary from the brand's Cyril Charzat

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Ed White

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Interview with Contagious’ Ed White: Where consumers, brands & tech meet – MIPCube Preview

MIPCube speaker Ed White, of brand innovation magazine Contagious, shares some of the top trends in brand-augmented TV content, ahead of his Cannes presentation

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