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Weetabix ad - Contagious Insight

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Contagious Insight: Take the biscuit – Weetabix’ Pay-by-Picture campaign

Brand experts Contagious explain how you can snap up a sample of breakfast biscuits without leaving your sofa!

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Lacta - Love in the End

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The MIPTV Brands Wrap: How TV no longer sees brands as “ATM machines”

Lacta, Gucci, Intel, Renault, Toshiba and Lynx were just a few of the brands shaping the future at MIPTV and MIPCube 2013

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Michael Reeves

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Michael Reeves: The Three Cs of narrative structure

What makes a good story? When it comes to content marketing, narrative doesn’t mean fiction, says Red Bee Media's content bizdev director...

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Felix Baumgartner

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Interview with Felix Baumgartner: “I never had the impression I was going to die”

MIPBlog spoke to the record-breaking aerial expert about his Red Bull Stratos exploit, straight after his MIPTV keynote

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Ogilvy brands screenings

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Liveblog: Best of Brands & Content Screenings

Ogilvy presents four examples of how to make valuable branded entertainment

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BCMA whitepaper

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Enter the Age of Branded Content – exclusive BCMA white paper

Find out how "new, interesting, stimulating formats and content are becoming priceless" with these branded entertainment case studies

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Andy Bryant

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Andy Bryant: Why 2013 will be the year of video content marketing

Red Bee Media's director of creative on why leading brands are increasingly putting video at the heart of their marketing strategies

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© ESPN

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Contagious Insight: ESPN and Ford embed sporting replays into social media updates

Brand experts Contagious' new case study looks at how sports channel ESPN and Ford use Twitter to generate wider reach and awareness

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Frédéric Levron, Ogilvy

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Interview: Frédéric Levron: TV industry is key to brands’ future

We spoke to the head of digital and brand content at world-leading ad agency Ogilvy & Mather

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American Express interactive TV channel

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Contagious Insight: Amex’s interactive TV channel lets viewers shop and watch

Brand experts Contagious' first MIPBlog case study looks at how American Express turned viewers into cardholders via its own TV destination

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