June 13, 2013
Blog Archives
April 29, 2013
The MIPTV Brands Wrap: How TV no longer sees brands as “ATM machines”
Lacta, Gucci, Intel, Renault, Toshiba and Lynx were just a few of the brands shaping the future at MIPTV and MIPCube 2013
Tags: 2013, brands, MIPCube, MIPTV, wrap
April 23, 2013
Michael Reeves: The Three Cs of narrative structure
What makes a good story? When it comes to content marketing, narrative doesn’t mean fiction, says Red Bee Media's content bizdev director...
Tags: brands, narrative structure, producers, Red Bee Media
April 9, 2013
Interview with Felix Baumgartner: “I never had the impression I was going to die”
MIPBlog spoke to the record-breaking aerial expert about his Red Bull Stratos exploit, straight after his MIPTV keynote
Tags: Felix Baumgarter, MIPTV, Red Bull Stratos, Video
Liveblog: Best of Brands & Content Screenings
Ogilvy presents four examples of how to make valuable branded entertainment
Tags: branded entertainment, Ogilvy, screenings
March 30, 2013
Enter the Age of Branded Content – exclusive BCMA white paper
Find out how "new, interesting, stimulating formats and content are becoming priceless" with these branded entertainment case studies
Tags: BCMA, branded content, library
February 28, 2013
Andy Bryant: Why 2013 will be the year of video content marketing
Red Bee Media's director of creative on why leading brands are increasingly putting video at the heart of their marketing strategies
Tags: brands, content marketing, Mercedes
February 11, 2013
Contagious Insight: ESPN and Ford embed sporting replays into social media updates
Brand experts Contagious' new case study looks at how sports channel ESPN and Ford use Twitter to generate wider reach and awareness
Tags: Contagious, ESPN, Ford, Twitter Cards
January 21, 2013
Interview: Frédéric Levron: TV industry is key to brands’ future
We spoke to the head of digital and brand content at world-leading ad agency Ogilvy & Mather
Tags: brands, content, Ogilvy, TV, Video
January 3, 2013
