March 21, 2013
Articles by Simon Staffans
February 19, 2013
Simon Staffans’ Transmedia Pitching 101!
All the advice you need to prepare the perfect Content 360 pitch, in just five handy points!
Tags: Content 360, multiplatform, pitching, transmedia
December 10, 2012
Simon Staffans: TV and crossmedia: It’s getting there!
Now broadcasters expect projects to have cross- or transmedia elements, how can producers be prepared? Look no further...
Tags: broadcasters, crossmedia, tips, transmedia
November 5, 2012
Simon Staffans: The audience is your channel
Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's Staffans
Tags: audience, channel, sharing, transmedia
August 28, 2012
Simon Staffans: The 5 keys to Transmedia success
When you take your show multi-platform, how can you be sure the audience will follow? Media City Finland's Staffans shares his tips
Tags: audience, encore, success, tips, transmedia
July 9, 2012
Simon Staffans: 5 Transmedia myths debunked
Freshly back from cross-media fest The Pixel Lab, MediaCity Finland's Staffans decided to set the transmedia record straight
Tags: debunked, myths, transmedia
June 4, 2012
Simon Staffans: What Transmedia lessons can TV learn from video games?
For MediaCity Finland's Staffans, to nail multiplatform storytelling, TV should take a leaf from video games' book
Tags: transmedia, TV, video games
March 20, 2012
Simon Staffans: On reading TV viewers’ minds… in Cannes!
MediaCity Finland will be bringing its mind-reading & behaviour-tracking gear to MIPCube. Your chance to discover the future of TV audience analysis!
Tags: audience engagement, MIPCube, UX testing
February 16, 2012
Simon Staffans: Why Transmedia is a no-brainer for TV
Media City Finland’s Staffans presents a MIPBlog-exclusive digest of his extensive ”One Year in Transmedia” book. Enjoy!
Tags: book, social media, transmedia, TV
January 13, 2012
