March 12, 2013
Articles by Nuno Bernardo
February 7, 2013
Nuno Bernardo: 5 key Transmedia challenges… or opportunities!
Welcoming the multiplatform producer & head of beActive Media back to MIPBlog!
Tags: cross-media, multi-platform, opportunities, transmedia
September 11, 2012
Nuno Bernardo: Why we don’t talk about digital pennies anymore?
Because digital is now a serious entertainment money-maker in its own right, argues beActive Media's Bernardo
Tags: digital, Hollywood, pennies, transmedia
July 4, 2012
Nuno Bernardo: How to use new Social tools — like Pinterest — in Transmedia Projects
beActive just became the first company to launch a series on Pinterest. But should you necessarily jump on all new social platforms?
Tags: Beat Girl, Pinterest, social media, transmedia
May 31, 2012
Nuno Bernardo: How to use Transmedia to launch a Movie Franchise
For beActive Media's Bernardo, transmedia can be a great way to build anticipation prior to a film's launch
Tags: cinema, film, social media, transmedia
May 11, 2012
Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business
Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms. Here's why!
Tags: Beat Girl, multiplatform, storytelling, transmedia
March 8, 2012
Nuno Bernardo: Transmedia in Documentary Storytelling
The head of beActive Media & MIPCube speaker explains how transmedia tactics can be applied to documentary and factual entertainment shows
Tags: documentary, factual, transmedia
January 24, 2012
Nuno Bernardo: How to make your Audience part of your New Drama
The creator of Sofia’s Diary (photo) tells how his team engaged with this and other social shows' fans, keeping the characters 'alive' beyond the episodes. Take note!
Tags: audience engagement, comedy, drama, transmedia
December 22, 2011
Nuno Bernardo: How to use Transmedia to develop a Comedy project
The creator of the recently-launched development & production fund Digital Comedy Lab explains how to use transmedia strategies to develop and market a comedy show
Tags: beActive, comedy, Digital Comedy Lab, transmedia
November 23, 2011
