October 9, 2012
Articles by Angela Natividad
We interviewed a robot. And the Gadget Show’s Jason Bradbury
The Gadget Show's host talks about the show's best moments and introduces us to his robot twin
Tags: MIPCOM, robot, The Gadget Show, Video
October 8, 2012
Liveblog: PwC Global Entertainment & Media Outlook
Marcel Fenez calls digital The New Normal, describes how to embrace it across the value chain
Tags: Global Entertainment and Media Outlook, MIPCOM, PwC
Liveblog: Fresh TV from Around the World
The Grand Audi was rammed as ever for global observatory The WIT's TV trend-spotting session
Tags: Fresh TV, MIPCOM, The WIT
April 3, 2012
Liveblog: Measuring the value of Branded Entertainment
Ogilvy presents its brand measurement tool: ITV, MEC and C4 share their experiences
Tags: BEAM, branded entertainment, MIPTV, Ogilvy, Video
Liveblog: “Pina” producer Erwin Schmidt’s MIPTV keynote
As part of today's focus on 3D, the producer of Wim Wenders' much-praised three-dimensional film shared his passion
Tags: 3D, Erwin Schmidt, keynote, Pina, Video
Liveblog: Branded Content in the Marketing Mix
Nestlé, Ogilvy, MEC Entertainment and the Independent Film Channel talk brand-content integration
Tags: branded entertainment, MIPTV, TV, Video
Liveblog: Branded Entertainment: Audience Engagement with Brands
Digitas, AKQA and Holler provide case studies on extending brand reach to the second screen
Tags: AKQA, branded entertainment, engagement, Video
April 2, 2012
Liveblog: Keynote: Jonathan Mildenhall, The Coca-Cola Company
Ad strategy & content VP talks of Coca-Cola's liquid content strategy
Tags: brands, Coca-Cola, keynote, MIPTV, Video
