October 3, 2012
Why the Second Screen Matters – Red Bee Media white paper
86% of smart device users are now dual-screening with shows like The Walking Dead (photo). Get your pre-MIPCOM 2screen lowdown here!
The second screen continues to be a key point of development and demand across the TV value chain. In this first of a series of white papers drawing from primary qualitative and quantitative research, Red Bee Media and Decipher explore the definitions and dynamics of the second screen landscape, assess audience demand for synchronised, companion experiences, and reveal the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
In this first paper, ‘Setting the Scene’, Red Bee discusses the shape of the second screen landscape, provide definitions and introduce the key client demand and industry perceptions explored in papers two and three.
Click here to download the White Paper [PDF]
This document was originally published on Red Bee Media’s blog, here.
Red Bee Media’s Stella Medlicott speaks at MIPCOM October 9, about “The Audience Shift”. Click here for full details & to add to your calendar.
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