April 2, 2012
This evening's Branded Entertainment Party saw the beverage brand rewarded for its pioneering branded content engagement
Andrew Canter of the Branded Content Marketing Association (BCMA, left) and Reed MIDEM’s Anne de Kerckhove present Heineken’s Cyril Charzat with the Brand of the Year Award
On accepting the award, Cyril Charzat, senior director, Global Heineken Brand, said: ”We’re delighted to receive this award. As you know, we’ve been striving over the last 140 years to raise the image of beer, and ignite conversations with our fans and friends. We’ve had what we’ve called a social network since 1864; and now we are in real social networking, with branded content. In social marketing, there is always a new way of working, which is very exciting. We’re now merging the worlds of content with those of marketing and advertising, so that’s a great opportunity for all of us.”
The Awards and Party were organised in partnership with the BCMA and Ogilvy.
Find out all about Heineken’s winning The Date/Serenade campaign, via videos and a Q&A with Charzat, here.