September 29, 2011
Audience Engagement beyond TV – exclusive Eurodata TV white paper
New platforms like social media are driving TV audiences, not eroding them, says this report from Eurodata TV Worldwide
Television is setting new records across the world. These performances are driven by the development of digital equipment and by innovative content which break down boundaries between countries, genres and platforms.
The mix of live TV and interactivity offers viewers a more social and engaging experience, and thus reinforces the power of television.
Content has to free itself from boundaries to conquer new territories: geographical territories, with contents both local and universal; technical territories, with multiplatform contents; typological territories, with the creation of new genres.
Click here to access this exclusive document (email required)
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