February 8, 2011
Information experiences, AR translation apps, QR codes, user-taggers and image search engines: watch the tech that could change the content industry for good
For the last couple of months my team and I have been researching interesting new start ups to bring to Connected Creativity at MIPTV. We compiled a list of over 100. Priya, Kevin, Liz and I then sat in a room for an afternoon and looked at each one.
Below are five that really impressed all of us. They signal some interesting trends in the content space, including content creation without human intervention.
1) Qwiki.com – The rise of the text to speech sites has created Qwiki.com a multimedia website which links a robotic reading of a text summary drawn from any chosen Wikipedia article with still and moving images drawn from many sources across the web. It is backed by Facebook co-founder Eduardo Saverin, and YouTube co-founder Jawed Karim with $8 million in funding.
Take a look at this video of a demo the founders of Qwiki gave at Tech Crunch Disrupt. I like the idea of an “information experience” and that the Qwiki site has no human intervention when creating the Qwikis (the demo really kicks off at 1.55 min)
2) Word Lens by Questvisual.com – Word Lens is an augmented reality translation application for the iPhone from Quest Visual. Word Lens uses the built-in phone camera to identify text, such as a sign or a menu, in one language and have the words shown translated into another language.
This video does a great job of showing how the product works:
3) QR Codes are gaining popularity around the world. If you have ever wanted to create your own QR code but were unsure how to do it, Bee Tagg creates them quickly and easily in a few steps. Very impressive. However, the site looks like it was built in 2004.
This is one of the videos I found about the service but it is not very good. My suggestion is to try creating a tag and then be impressed by how easy it is to do with their tools.
4) wireWAX is the world’s first and only user-tagging tool. wireWAX follows (or tracks) the person or object throughout the scene and creates a fluid and natural user experience for both adding tags and interacting with them. The only way to truly understand the scale of this idea is go to to the site and watch their video.
5) Tineye.com from Idee Inc. – Tin Eye is a reverse image search engine. Give Tin Eye an image to find out where else it appears on the web.
Here is great video about how it works:
These are just a few of the 100 companies we looked at. I will have 5 more in my next post.
McGarry is the president of Jumpwire Media and host of MIP Markets’ crossmedia wrap-up sessions. He is guest blogging for MIPBlog in the run-up to MIPTV‘s new gadgets-meet-content event, Connected Creativity. More soon!