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MIPCOM daily News: Sold: Distribution rights for innovative auction format

Mark Burnett International Distribution has picked up international distribution rights for Pernel Media’s Auction My Life.

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Mark Burnett deal

Auction My Life, a one-hour primetime format, offers people the possibility of realising a dream project that could change their lives.

This and more in the MIPCOM daily News, online here!

Created by Samuel Kissous (right), president of Pernel Media, Auction My Life is a live-to-tape entertainment format that follows a person or family as they sell off all their worldly possessions in order to start a new life. Audiences do the bidding.

Kissous said that Mark Burnett has a track record of “unparalleled success with competition-based reality programming and game shows”.

Scot Cru, head of international distribution and production at Mark Burnett, said the show had already been optioned for Germany.

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