October 5, 2010
Mark Burnett International Distribution has picked up international distribution rights for Pernel Media’s Auction My Life.
Auction My Life, a one-hour primetime format, offers people the possibility of realising a dream project that could change their lives.
This and more in the MIPCOM daily News, online here!
Created by Samuel Kissous (right), president of Pernel Media, Auction My Life is a live-to-tape entertainment format that follows a person or family as they sell off all their worldly possessions in order to start a new life. Audiences do the bidding.
Kissous said that Mark Burnett has a track record of “unparalleled success with competition-based reality programming and game shows”.
Scot Cru, head of international distribution and production at Mark Burnett, said the show had already been optioned for Germany.