May 17, 2012
FRAPA TV Format Bible Generator to boost transfer of expertise
Launched at MIPFormats, the format association's new bible generator is designed to help its members promote, protect and exploit their formats' IP
Interview with Wale Gbadamosi-Oyekanmi: Making TV Social
In charge of the social presences of massive hit shows like Canal+’s "Bref", Wale Gbadamosi-Oyekanmi’s agency, Darewin, is helping TV go truly social. Here’s how.
Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business
Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms. Here's why!
Abigail Marks: Should branded content makers ask for permission? The Nike example
Film-maker Casey Niestat ignored the brief and spent Nike's ad budget on a round-the-world trip. Is the resulting 5 million views film branded content? Ogilvy's ...
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May 14, 2012
Interview with Wale Gbadamosi-Oyekanmi: Making TV Social
In charge of the social presences of massive hit shows like Canal+’s "Bref", Wale Gbadamosi-Oyekanmi’s agency, Darewin, is helping TV go truly social. Here’s how.
Tags: agency, bref, Darewin, engagement, social TV
May 11, 2012
Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business
Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms. Here's why!
Tags: Beat Girl, multiplatform, storytelling, transmedia
May 9, 2012
Abigail Marks: Should branded content makers ask for permission? The Nike example
Film-maker Casey Niestat ignored the brief and spent Nike's ad budget on a round-the-world trip. Is the resulting 5 million views film branded content? Ogilvy's Marks explains
Tags: branded content, Nike, rules, world trip
May 7, 2012
Debbie Macdonald: Creativity and Innovation in Kids TV
What are the most innovative children's shows out there? The original commissioner of Peppa Pig, now a kids' media consultant, shares her picks
Tags: children, innovation, kids, TV
May 3, 2012
Christian Hernandez: How content companies can nail Facebook’s viral loop
Dailymotion, Canal+, Deezer and The Guardian are seeing explosive growth after integrating their content with Facebook, the firm's head of content told TheNextWeb conference last week
Tags: Dailymotion, facebook, TNW, Video, viral
April 30, 2012
MIPTV Wrap: Getting hands-on with Branded Entertainment
Branded Entertainment got real at MIPTV 2012, with not only best practice case studies but also the launch of a new way to measure its value...
Tags: branded entertainment, MIPTV, wrap
April 25, 2012
Simon Staffans: 5 things we learned from MIPTV 2012
The importance of industry dialogue & strong stories; the growth of formats & branded content; and hacker innovation were Staffans' key MIP takeaways
Tags: MIPCube, MIPFormats, MIPTV, takeaways
April 17, 2012
MIPTV Distribution wrap: Deals galore!
Asia, Titanic, Jersey Shore, ZDF Enterprises and National Geographic figured strongly in Cannes' big deal highlights, reports the MIPTV News team
Tags: 2012, deals, MIPTV, wrap
April 4, 2012
