May 14, 2012
Interview with Wale Gbadamosi-Oyekanmi: Making TV Social
In charge of the social presences of massive hit shows like Canal+’s "Bref", Wale Gbadamosi-Oyekanmi’s agency, Darewin, is helping TV go truly social. Here’s how.
Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business
Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms. Here's why!
Abigail Marks: Should branded content makers ask for permission? The Nike example
Film-maker Casey Niestat ignored the brief and spent Nike's ad budget on a round-the-world trip. Is the resulting 5 million views film branded content? Ogilvy's ...
Debbie Macdonald: Creativity and Innovation in Kids TV
What are the most innovative children's shows out there? The original commissioner of Peppa Pig, now a kids' media consultant, shares her picks
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May 11, 2012
Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business
Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms. Here's why!
Tags: Beat Girl, multiplatform, storytelling, transmedia
May 9, 2012
Abigail Marks: Should branded content makers ask for permission? The Nike example
Film-maker Casey Niestat ignored the brief and spent Nike's ad budget on a round-the-world trip. Is the resulting 5 million views film branded content? Ogilvy's Marks explains
Tags: branded content, Nike, rules, world trip
May 7, 2012
Debbie Macdonald: Creativity and Innovation in Kids TV
What are the most innovative children's shows out there? The original commissioner of Peppa Pig, now a kids' media consultant, shares her picks
Tags: children, innovation, kids, TV
May 3, 2012
Christian Hernandez: How content companies can nail Facebook’s viral loop
Dailymotion, Canal+, Deezer and The Guardian are seeing explosive growth after integrating their content with Facebook, the firm's head of content told TheNextWeb conference last week
Tags: Dailymotion, facebook, TNW, Video, viral
April 30, 2012
MIPTV Wrap: Getting hands-on with Branded Entertainment
Branded Entertainment got real at MIPTV 2012, with not only best practice case studies but also the launch of a new way to measure its value...
Tags: branded entertainment, MIPTV, wrap
April 25, 2012
Simon Staffans: 5 things we learned from MIPTV 2012
The importance of industry dialogue & strong stories; the growth of formats & branded content; and hacker innovation were Staffans' key MIP takeaways
Tags: MIPCube, MIPFormats, MIPTV, takeaways
April 17, 2012
MIPTV Distribution wrap: Deals galore!
Asia, Titanic, Jersey Shore, ZDF Enterprises and National Geographic figured strongly in Cannes' big deal highlights, reports the MIPTV News team
Tags: 2012, deals, MIPTV, wrap
April 4, 2012
Liveblog: The MIPTV Wrap
Social TV, direct-to-consumer, data, participatory formats and transmedia were key themes at the market's final session today
Tags: formats, MIPTV, social TV, transmedia, Video, wrap
